Privacy Policy

Roster Lanyards (lanyards.lamcraft.com) is run by ETCAL64 LLC, doing business as Lamcraft (“Lamcraft,” “we” or “us”). This policy explains what we collect, why, who can see it, how long we keep it and what you can do about it.

In short: we collect what it takes to print your team’s cards and get them to you. We don’t sell it, we don’t use it for advertising, we never ask for parents’ emails or phone numbers, and we delete players’ photos from this site about 60 days after the cards ship.

What we collect

From the organizer

• Your name (families see it on their page) and your email (for your team’s link and our reminders).
• The team: school or club, sport, level, season, logo, colors, roster (players’ first and last names, numbers and classes), coaches’ names and roles, the schedule, and a team calendar link or school website address if you add one.
• Card names you add for any player (parents’ names, for example), typed or read from a picture of your roster, and players’ photos you add.
• For an order: the ship-to name, address and phone number (optional), saved as you type them on step 7, an email for the receipt, and the order details.
• What you confirm, with the time you confirm it: that every player is at least 13, that you’re 18 or older and agree to our Terms, that parents know when you add their players’ photos, and that you have permission to use your logo.

From families

• Your player’s photo and where it sits on the card, the names for your cards, any fix to how your player’s name is spelled, any extra cards, and whether to keep your names off the roster on the back.

Pictures of a roster or schedule

When you take or upload a picture of a roster or schedule, the whole picture is sent to Anthropic, whose AI models check which way up it is and read it. What they find comes back to your page: players’ names, numbers and classes, parents’ first names (which become card names), coaches, and games. We don’t keep the picture. Anthropic may keep it for a limited time under its own data policies, and its commercial terms don’t allow it to train its models on what we send. Since the whole picture is sent, crop out anything you don’t want read, such as phone numbers.

Payments

You pay on Stripe’s secure page. Stripe collects your card details; we receive the order’s status and amounts. We never see or store your card number.

Automatically

• One kind of cookie, for families. When a phone claims a player (by saving it, adding its photo, saying it’s their player when the organizer has already added a photo, or opening a link shared from the family’s phone), we set a cookie on that phone for that player, so it can keep editing it and see its photo. It lasts a year.
• Your browser’s own storage. The site keeps a few small settings in your browser, such as a tip you hid, or that you said “Yes, this is us.”
• Server logs. Like most websites, our hosting provider records standard information about each visit, such as the IP address, the browser and the page asked for. We use IP addresses to limit how many teams can be started from one address in a day, and to keep the site secure.
• No advertising or analytics cookies, no tracking pixels, and nothing that follows you to other websites.

How we use it

• To show the live card and the proof, and to print, laminate, punch and ship your cards.
• To run the team’s pages: the organizer page, the families’ page, each player’s page and the schedule page.
• To email the organizer: the page’s link when asked, a reminder before the families’ deadline, and a note to check the proof. We don’t email families, and our emails never name a player.
• To take payment and keep order records.
• To keep the site working and secure.

We don’t sell personal information, we don’t share it for advertising, we don’t put your team’s photos or names in our marketing without permission, and we don’t use them to train AI models.

Who can see what

• The organizer sees everything for the team.
• Anyone with the families’ link sees the team page (the players’ names and numbers, and who has finished) and can open a player nobody has claimed yet, to see what is on that player’s cards so far, but never the photo.
• A claimed player opens, with its photo, only on the phone that claimed it, any phone that phone shares its link with, and for the organizer. The organizer can unlock a player so a family can finish on a different phone; the next phone to claim it then takes it over.
• Card previews show the back of the card, which lists the whole roster with classes and parents’ names, except for families who keep theirs off.
• Everyone who gets a card sees what is printed on it: on the front, the player’s photo, number, name and class, the name of the person wearing it, the schedule and the logo; on the back, the roster with classes and parents’ names (except families who keep theirs off), the coaches and the QR code.
• Anyone who scans the QR code sees the schedule page: games and coaches, never players.
• Link previews (the picture that appears when a team link is texted) show the team’s name, sport, season, colors, logo and schedule, never a player’s name or photo.
• Lamcraft staff see what they need to print, ship and help you. Your order, and the print file with your team’s cards, go through Lamcraft’s own order system at order.lamcraft.com. To print your cards, our staff save the print file, with your team’s photos and names, on a password-protected work computer, which may be backed up. That copy, and any copy our staff save while helping you, is used only to make your team’s cards and to help you.
• Service providers that run parts of the site for us, only to do that job:
  • Railway: hosting and our database
  • Postmark: sends the organizer emails, which carry your team’s private link
  • Stripe: payments, through Lamcraft’s order system at order.lamcraft.com
  • Xero: our accounting system, for order records
  • Anthropic: reads roster and schedule pictures
  • Cloudflare (cdnjs): delivers the free PDF viewer our team pages use to draw your cards, so your browser connects to it
  • Shipping carriers: the ship-to name, address and phone
• When the law requires it, or to protect someone’s safety or our rights, we may share information with authorities. If Lamcraft or this business is sold, the information goes with it, under this policy.

How long we keep it

• Players’ photos are deleted from this site about 60 days after the order ships. That covers delivery and the 30 days our reprint promise runs (Terms, section 6); after that, a reprint needs the photos added again. The roster (names, numbers and classes), the card names, the coaches, the schedule and the logo stay with the team until the team is deleted.
• A team that ordered is deleted from this site about 15 months after it paid, so next season’s cards can start from its roster before then. A team that never ordered is deleted from this site about 6 months after it was started. The organizer can ask us to delete a team from this site sooner.
• Next season’s cards start from the old roster (names, numbers and classes) and keep the organizer’s name, email and ship-to, but never carry over photos, card names or the schedule.
• Order records (who ordered, what, where it shipped and what was paid) are kept in our order and accounting systems for our business and tax records, after the team itself is deleted.
• Pictures of rosters and schedules aren’t kept.
• Deleted information can remain in backup copies until those copies are replaced or deleted.

Your choices

• Families can remove their player’s photo or keep their names off the roster, from a phone that has claimed their player, until the deadline or until the organizer approves the cards. Or they can skip the page entirely: their player still gets cards, with what the organizer set up.
• Organizers can change or remove anything until they pay, make a new families’ link, and ask us to delete the team from this site.
• Anyone can email customer-service@lamcraft.com to see, fix or delete a player’s photo or names, or a whole team, on this site. We may ask you to show it’s your team or your player first, for example by sending the link. Once cards are printed and shipped, they are with the team; we can’t recall them.

Children and teens

Roster Lanyards is for teams where every player is at least 13, and the organizer confirms that. It isn’t meant for children under 13, and we don’t knowingly collect information about them. If we learn that a player under 13 was added, we delete that player’s information. Most players are teenagers: their names and photos are added by the organizer and families, used only for their team’s cards, as this policy describes, and their photos are deleted from this site about 60 days after the cards ship.

Security

Every team page is reached by a long, random link and kept out of search engines. Connections to the site are encrypted, and photos show only to the people described above. No system is perfectly secure; if we learn of a breach that affects your information, we will tell you as the law requires.

Do Not Track

We don’t track visitors across other websites and don’t let others do it through ours, so a visit is handled the same way whether or not your browser sends a Do Not Track signal.

Changes

If we change this policy, we update the date at the top. If a change is significant, we’ll point it out on the site.

Contact

ETCAL64 LLC, doing business as Lamcraft
4131 NE Port Drive
Lee's Summit, MO 64064
customer-service@lamcraft.com